Following guidance and recommendations of Google in regards to site optimizations, marketers have unanimously ordered:
Make own mobile apps!
They are right. Not only because of Google (see our post about their new requirements, here ). Not just because others do so or because the marketers adore to talk imperative, but mostly because of the inexorable figures. They are as follows.
80% of Internet users own a smartphone
The worldwide smartphone market grew 13.0% year over year in 2015 Q2, with 341.5 million shipments, according to data from the International Data Corporation.
This reality exists due to the abundance of relatively inexpensive smartphones on the market, set to keep growing and attract new players in the mobile devices manufacture. Suffice it to mention the market share of Chinese giants Huawei and Xiaomi in the second quarter of 2015, respectively 8.7% and 5.6%.
Almost half of Internet users own a tablet
Tablets becoming go-to device for web engagement, used mainly for browsing and increasingly used for online shopping. We are not surprised from the growth in sales.
Mobile apps account for 89% of time spent with mobiles
It is estimated that the average consumer uses his smartphone about 1.8 hours daily. The vast majority of the time is occupied by mobile applications.
Further, recent reports indicate more encouraging data for mobile phone manufacturers and developers of mobile applications, such as the trend for increasing demand in the search engines on mobile devices at the expense of desktop browsing, the widespread opinion (almost 83%) of online users that the smooth operation of applications in all types of devices is of great importance, etc.
Even the huge skeptics already know that today we are connected more than ever. It is also clear, that the number of mobile applications will continue to grow exponentially.
Ready to get started with own mobile application?
And, do you have drafted Terms of Use for your app?
The Terms for using the mobile application are mandatory.
Just as much as they are mandatory for any website that “provides information society services”. Mobile application for online services must contain in a written form the Terms under which services are provided as well as the rules for the collection, processing and protection of personal data and use of cookies.
The use of Internet, especially for commercial purposes is subject to increasingly stringent national and international regulations. Besides the traditional rules of law for offline reality, in the cyberspace now widely applied also a number of specific provisions of this environment (Law on Electronic Commerce Act, Electronic Communications Act, Data Protection Act, Consumer Protection Act and many others).
The legal framework for any entrepreneurial activity is a must for any business.
Ignorance of law excuses no one and the sanctions can not be avoided on this reason.
For further information and practical guidance for the legal framework about the mobile applications, please contact us via the contact form, here .
2016 © Evgeniya Gancheva
